From Lipid Droplets to Coffee Beans: The Journey of 94 Celsius Micro-Roaster

The Big Jump:

It all started with a stay in France, where Marc-Alexandre immersed himself in the world of science, studying the impact of lipid droplets on autophagy in intestinal cells. Little did he know that amidst the hustle of academia, he would stumble upon a newfound love – coffee. In the cozy confines of a Parisian apartment, coffee became his faithful companion, fueling long study sessions and lazy mornings alike. It was through an iconic lever espresso machine that he truly began to appreciate the richness of coffee's aromas and the diversity of flavors linked to each terroir.

The Roasting Adventure:

Upon returning to Canada, Marc-Alexandre's passion for coffee roasting took flight. Armed with a 1970s popcorn popper and a keen sense of curiosity, he embarked on a quest to uncover the secrets of the perfect roast. Through trial and error, he honed his skills, transforming green coffee beans into liquid gold, one batch at a time.

The Birth of 94 Celsius: 

The idea for 94 Celsius Micro-Roaster took root during Marc-Alexandre's travels around the globe. Sitting on a terrace in Medellín, Colombia, he was struck by a revelation – the power of coffee to bring comfort and emancipation to people thousands of miles away. Thus, the mission of 94 Celsius was born: to support small coffee producers and make a tangible difference in their lives.

A Journey of Discovery:

94 Celsius is more than just a roastery – it's a celebration of the people and places behind each cup of coffee. Marc-Alexandre is on a quest to uncover the stories of coffee-producing regions and the passionate individuals who cultivate this beloved fruit. Through 94 Celsius, he invites you to join him on an adventure around the globe, exploring the complexity of coffee and the incredible community that surrounds it.

Crafting Authenticity: The 94 Celsius Micro-Roaster Experience

In a world inundated with coffee options, 94 Celsius Micro-Roaster stands out as a beacon of authenticity and passion. With each batch meticulously crafted from carefully selected green coffee beans, consumers can trust in the dedication and expertise that goes into every cup. Marc-Alexandre's journey from scientific exploration to coffee connoisseurship speaks volumes about the depth of commitment behind the brand. Moreover, by prioritizing support for small coffee producers and fostering tangible connections with coffee-producing communities, 94 Celsius embodies a commitment to ethical sourcing and positive impact. Choosing 94 Celsius isn't just about enjoying exceptional coffee; it's about joining a journey of discovery, celebrating the rich tapestry of stories woven into each sip, and making a meaningful difference in the lives of coffee producers worldwide.

Visit the enticing world of artisanal coffee at 94 Celsius Micro-Roaster, where a curated selection of meticulously crafted blends awaits your discovery.